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T ate Tate

Product design


Date: 2010
Client: Tate Modern
Material: plywood

Photo: 157+173 designers

Status: competition

What is

“T” ate Tate is wooden a gift card designed for Tate modern museum of contemporary arts in London.

It is a word game between letter T, the verb ate (metaphorically eat=remove ), and the museum name Tate. The letter T also reminds of the building shape when upside down, so it is designed to be detached from the card, to be installed vertically into the available slot.

A project by / 157+173 designers

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