T ate Tate
Client: Tate Modern
Photo: 157+173 designers
“T” ate Tate is wooden a gift card designed for Tate modern museum of contemporary arts in London.
It is a word game between letter T, the verb ate (metaphorically eat=remove ), and the museum name Tate. The letter T also reminds of the building shape when upside down, so it is designed to be detached from the card, to be installed vertically into the available slot.